LEGO Black Friday 2026: dates, rules and how to spot a real deal

Key dates

Date	What happens
21–22 November	LEGO Insiders Weekend – member offers, rewards and gifts with purchase. Joining LEGO Insiders is free.
27 November	Black Friday – LEGO promises discounts and gifts with purchase.
30 November	Cyber Monday – the last day of LEGO's Black Friday event.
31 December	Expected exit date for many sets, including Rivendell, the UCS Millennium Falcon and NASA Artemis (Brickset).

Dates are from LEGO.com. As of late October, LEGO had announced the dates but not the offers or gifts with purchase themselves. Retailers usually run their own LEGO campaigns in the same week.

Five rules for a real deal

1. Check the 30-day lowest price. In Sweden, a store that advertises a price cut must show the lowest price it charged in the 30 days before the cut, and any percentage must be calculated from that price (Konsumentverket). The same rule applies across the EU. If a 'was' price looks high, it probably isn't the right reference.
2. Compare with LEGO.com's list price, not with a store's own 'recommended price'.
3. Value gifts with purchase honestly. A free small set is only a saving if you would have spent the money anyway. Don't add 500 kr to your basket to reach a threshold.
4. Insiders points are worth about 5%. LEGO says members earn at least 5% back in points on LEGO.com purchases. Nice, but it is a future discount, not a lower price today.
5. Know the return rules. LEGO.com Sweden says orders placed between 1 November and 24 December can be returned within 90 days (unopened items), and standard delivery is free from 600 kr. That makes buying gifts early low-risk.

Our watchlist

List prices checked on LEGO.com Sweden on 3 November 2026. The target is the price where we think the set is good value – not a forecast.

Set	List price	Per piece	Verdict	Target
10316 The Lord of the Rings: Rivendell	6,049.90 kr	0.98 kr	Buy	5,150 kr
75192 Millennium Falcon (Ultimate Collector Series)	9,999.90 kr	1.33 kr	Wait	8,500 kr
10341 NASA Artemis Space Launch System	2,999.90 kr	0.83 kr	Buy	2,550 kr
21065 Sagrada Família	9,399.90 kr	0.78 kr	Wait	7,990 kr
11388 Venetian Neighbourhood	6,299.90 kr	1.11 kr	Wait	5,350 kr
31212 The Milky Way Galaxy	2,349.90 kr	0.76 kr	Wait	1,880 kr
10281 Bonsai Tree	719.90 kr	0.82 kr	Buy	650 kr

Decide before 31 December

Rivendell, the UCS Millennium Falcon and NASA Artemis are all expected to retire at the end of the year. That makes this year's Black Friday the last big sales event for them. Read which retiring sets are worth it.

What we won't do

We won't call something a deal just because it says 'Black Friday'. When an offer reaches one of our target prices we say so, with the date we checked.